Shop Small Business Saturday!


Between Black Friday and Cyber Monday is a day dedicated to supporting small businesses nationwide.  American Express established this day after small business owners expressed a need for more customers as they were coming out of the recession.


“If the county is going to recover at a faster pace, it is going to do so because of the success of small business owners,” Krugman (Amex Spokesman)  said. “If they are successful, they will expand. They will create more jobs, and everyone benefits from that.”




We hope you will stop by the HomeStore located at 9720 Liberia Ave and support our small business (and many more within the space)! Stop by on Small Business Saturday and receive a free ornament with every $40 purchase.



Over ninety percent of the product line we have chosen for So Lucky and Inner Circle Foods comes from small business purveyors across the country.  Many of these businesses started at home, and a few still are – using authentic family and original recipes for their provisions.


Here are 10 Reasons to Support Locally Owned Businesses

1. Local Character and Prosperity- In an increasingly homogenized world, communities that preserve their one-of-a-kind businesses and distinctive character have an economic advantage.


2. Community Well-Being-  Locally owned businesses build strong communities by sustaining vibrant town centers, linking neighbors in a web of economic and social relationships, and contributing to local causes.


3. Local Decision-Making – Local ownership ensures that important decisions are made locally by people who live in the community and who will feel the impacts of those decisions.


4. Keeping Dollars in the Local Economy- Compared to chain stores, locally owned businesses recycle a much larger share of their revenue back into the local economy, enriching the whole community.


5. Job and Wages -Locally owned businesses create more jobs locally and, in some sectors, provide better wages and benefits than chains do.


6. Entrepreneurship- Entrepreneurship fuels America’s economic innovation and prosperity, and serves as a key means for families to move out of low-wage jobs and into the middle class.


7. Public Benefits and Costs- Local stores in town centers require comparatively little infrastructure and make more efficient use of public services relative to big box stores and strip shopping malls.


8. Environmental Sustainability- Local stores help to sustain vibrant, compact, walkable town centers-which in turn are essential to reducing sprawl, automobile use, habitat loss, and air and water pollution.


9. Competition- A marketplace of tens of thousands of small businesses is the best way to ensure innovation and low prices over the long-term.


10. Product Diversity- A multitude of small businesses, each selecting products based, not on a national sales plan, but on their own interests and the needs of their local customers, guarantees a much broader range of product choices.



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